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NeoLife, a global leader in whole food nutrition, recruited us to craft a captivating new identity emodying their motto, “Based in Nature, Backed by Science.”
NeoLife reached out and asked us to deliver a fresh and compelling brand identity that would honor their slogan, “Based in Nature, Backed by Science”.
In order to get to know the brand, all characteristics were taken into account; from food sources, to texture, taste, smell, and purpose were analyzed.
In our logo redesign, we used the Fibonacci sequence to achieve impeccable balance, proportion, and aesthetics. Each element within the logo. showcases its harmonious equilibrium and spacing.
