NeoLife

#3D
#Ui/UX
#Marketing
#packaging
#branding

NeoLife, a global leader in whole food nutrition, recruited us to craft a captivating new identity emodying their motto, “Based in Nature, Backed by Science.”

NeoLife Logo
Evolving a world-wide brand

NeoLife reached out and asked us to deliver a fresh and compelling brand identity that would honor their slogan, “Based in Nature, Backed by Science”.

establishing a brand strategy

In order to get to know the brand, all characteristics were taken into account; from food sources, to texture, taste, smell, and purpose were analyzed.

Creating brand recognition

In our logo redesign, we used the Fibonacci sequence to achieve impeccable balance, proportion, and aesthetics. Each element within the logo. showcases its harmonious equilibrium and spacing.

Curating a color palette

While taking the “Based in Nature” aspect of NeoLife's ethos, we turned to the natural world around us for inspiration. The palette began to take shape with the deep green of leafy vegetables, the rich color of carotenoids, and refreshing color of lime.

brand guidelines

Designed by Cats crafted a comprehensive Brand Guidelines Book for NeoLife, encapsulating their core values, consistent color usage, logo application, and typography.

Concept Art

We provided 3D concepts to showcase the universal application of the brand logo on a variety of products.

persona development

Designed by Cats researched and developed multiple personas in order to understand our client's customers.

curating a digital experience

We assisted the company's digital marketing team with graphic designs rooted behind the company's "Based in Nature" brand credo.

crafting ui/UX inspired by nature

Driven by NeoLife's "Based in Nature" ethos, we crafted an intuitive user interface that prioritized the user experience. Our design seamlessly bridged the digital and natural worlds, creating an immersive, user-centric journey.

Crafting Dreams into Digital Reality.
Crafting Dreams into Digital Reality.
Crafting Dreams into Digital Reality.
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