.svg)
NeoLife, a global leader in whole food nutrition, recruited us to craft a captivating new identity emodying their motto, “Based in Nature, Backed by Science.”
NeoLife reached out and asked us to deliver a fresh and compelling brand identity that would honor their slogan, “Based in Nature, Backed by Science”.
In order to get to know the brand, all characteristics were taken into account; from food sources, to texture, taste, smell, and purpose were analyzed.
In our logo redesign, we used the Fibonacci sequence to achieve impeccable balance, proportion, and aesthetics. Each element within the logo. showcases its harmonious equilibrium and spacing.
While taking the “Based in Nature” aspect of NeoLife's ethos, we turned to the natural world around us for inspiration. The palette began to take shape with the deep green of leafy vegetables, the rich color of carotenoids, and refreshing color of lime.
Designed by Cats crafted a comprehensive Brand Guidelines Book for NeoLife, encapsulating their core values, consistent color usage, logo application, and typography.
Using both Noto Sans and Noto Serif fonts, we are able to convey a harmonious blend of modernity and tradition.
We provided 3D concepts to showcase the universal application of the brand logo on a variety of products.
Designed by Cats researched and developed multiple personas in order to understand our client's customers.
We assisted the company's digital marketing team with graphic designs rooted behind the company's "Based in Nature" brand credo.
Driven by NeoLife's "Based in Nature" ethos, we crafted an intuitive user interface that prioritized the user experience. Our design seamlessly bridged the digital and natural worlds, creating an immersive, user-centric journey.
